Smokey Quartz Distillery
Goal:
Create brand awareness to the spirit brands made at the distillery and the tasting room and gift shop located inside the distillery.
Project Scope:
- Create brand awareness around the spirit brands made at the distillery, the tasting room, and gift shop located inside the distillery.
- Build a digital strategy on social media platforms that display great images of the distillery location, the distilling process and recipes for each of the spirits in the distillers portfolio.
- Development of branded events that bring brand awareness to the public and drives traffic to the location.
Result:
The distillery increased revenue with purchases by the state liquor commission and increased traffic to distillery for retail purchases, tours and gift shopping. A multiple spirits gift pack was developed to drive higher average receipts at the distillery.