Ebooth
Goal:
Create brand awareness among fundraising professionals, event and meeting planners.
Project Scope:
- Creation of a brand strategy that communicates the value of the service as a registration and payment processing resource, a mobile application for attendee engagement and a tool that provides analytics as an ROI to exhibitors and sponsors.
- Build a digital strategy on social media platforms that communicates the brand strategy to drive traffic to the website and inquiries to the sales team.
- Development of branded events that bring qualified leads to the sales team.
Result:
- eBooth drove sales with nonprofit organizations that desired revenue with a customized event website for registration and payment processing.
- eBooth increased sales to event planners who embraced the mobile application for attendee engagement.
- A partnership was developed with the Microsoft Stores in the region to hold a monthly open forum for event planners.